How a 2022 BBA grad bootstrapped her D2C brand to seven figures in 18 months.
Riya Malhotra ne 2022 mein BBA complete kiya. Pehle ek FMCG mein 6 mahine kaam kiya, fir apni D2C skincare brand 'Bloomroot' launch ki.
Pehla saal bootstrapped raha — Instagram ads, college network aur word-of-mouth se ₹40L revenue.
Second year mein supply chain optimize ki, repeat purchase rate 38% tak pahuncha, aur ₹3.2 Cr revenue close kiya.
2025 mein ₹12 Cr Series A close hui ek consumer-focused VC ke saath. Aaj team 22 logon ki hai, 4 DSPSR alumni shaamil hain.
Riya ka advice: 'College mein hi ek small business chalao — ₹500 ka profit bhi MBA se zyada sikhata hai.'